×
67 942
Fashion Jobs
OLD NAVY
Assistant Manager, Customer Operations - Central Plaza
Permanent · Ballwin
COTY
Account Executive, Retailer.Com
Permanent · New York
COTY
Account Executive, Retailer.Com
Permanent · New York
MACY'S
Manager, Omni Operations
Permanent · Savannah
MACY'S
Manager, Omni Operations
Permanent · Hoover
MACY'S
Manager, Merchandise Execution
Permanent · Niles
MACY'S
Manager, Omni Operations - Lakeline Mall
Permanent · Cedar Park
MACY'S
Asset Protection Security Guard, Dallas Galleria - Part Time
Permanent · Dallas
MACY'S
Manager, Merchandise Execution
Permanent · Merritt Island
OLD NAVY
Assistant General Manager - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant Manager, Customer Operations - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant General Manager, Customer Operations - Christiana Towne Ctr
Permanent · Christiana
OLD NAVY
Assistant Manager, Customer Operations - Summit Woods Cross
Permanent · Lee's Summit
MACY'S
Manager, Omni Operations
Permanent · New York
ROSS STORES
Store Protection Specialist
Permanent · Tucson
ROSS STORES
Store Protection Specialist
Permanent · Houston
ROSS STORES
Store Protection Specialist
Permanent · Orlando
ROSS STORES
Store Protection Specialist
Permanent · The Woodlands
L BRANDS
Manager, Operations Planning
Permanent · Reynoldsburg
L BRANDS
Art Director - Digital
Permanent · Reynoldsburg
BLOOMINGDALE'S
Outlet Keyholder Selling, Full Time - Merrimack
Permanent · Merrimack
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Soho
Permanent · New York
Published
May 29, 2014
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pepsi launches its first capsule collection

Published
May 29, 2014

The brand hopes its capsule collection will bring together the artistry of football and fashion. Pepsi enlisted a number of iconic international stylists and designers for the project, including Original Penguin by Munsingwear, B & O Play, Gents, Goodlife, Del Toro and Shut.

Pepsi has also launched a capsule collection website, pepsi.com/capsulecollection.


The collection is the high point of Pepsi's "The Art of Football" campaign, which already includes a series of paintings with football as the theme. The capsule collection is a wearable showcase of these vibrant works of art by six street artists of international repute: professional doodler Hattie Stewart, the Argentine urban artist Jaz, illustrator and Brazilian street artist Ricardo AKN, Spanish visual artist Zosen, Dutch visual artist Merijn Hos and the Argentine street artist Ever.

"We were inspired by the link between the sport of football and the world of art – both places where passion leads to great acts of creativity," said Kristin Patrick, Pepsi global chief marketing officer of Pepsico Global Beverages Group. "Motivated by our 2014 global football campaign, the Pepsi 'Live for Now' capsule collection brings the best of art and football to life."

The entire "Live for Now" capsule collection (retail prices range from 50 euros to 305 euros) will be available at Colette in Paris, in five stores in the United States, including Bloomingdale's new flagship in New York, and on various e-commerce sites. The Original Penguin items will also be available at Liberty in London.

Copyright © 2022 FashionNetwork.com All rights reserved.