Perry Ellis enters license with NMNY Group for Laundry by Shelli Segal
Perry Ellis International on Wednesday announced a new license agreement with NMNY Group for the Laundry by Shelli Segal and Laundry by Design trademarks in the US and Canada.
As per the license agreement, NMNY Group will produce day and social occasion dresses for the brands. The women’s and junior apparel supplier will also begin selling the collection in November to department stores and specialty stores in the US and Canada.
"Our company looks forward to working closely with Marty, and his experienced team at NMNY Group, to expand the Laundry by Shelli Segal dress business,” said Perry Ellis International President and CEO Oscar Feldenkreis. “We believe this collaboration will enhance our larger efforts to grow this powerful brand across categories, channels and markets."
Prior to entering into the license agreement with NMNY Group, Perry Ellis entered into a license with Sheralven Enterprises to add women’s, bath and home fragrance products to the Laundry by Shelli Segal offering which includes outerwear, fashion, accessories, intimates, fragrance and home décor, sportswear and swimwear.
The fragrance collection is slated to launch in Holiday 2017.
Founded by Martin Schlossberg, NMNY Group, LLC and Associates supplies women’s and junior apparel to department and specialty store channels and commercializes product under the Nicole Miller New York brand, Chetta B, Leslie Fay, R&K Originals, Madison Leigh, Karin Stevens and Isabella Suit labels.
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