Perry Ellis enters license with Sheralven Enterprises for Laundry by Shelli Segal

By

Obi Anyanwu

Published
Oct 10, 2016

Perry Ellis on Monday announced a new license agreement with Sheralven Enterprises Ltd. for women’s fragrance, bath and home fragrance products under the Laundry by Shelli Segal brand.

 
The collection, which is slated to launch in Holiday 2017, will be available in major department stores, cosmetic, and fragrance specialty stores as well as e-commerce channels. The Laundry by Shelli Segal brand, one of the brands under Perry Ellis, currently has licenses for outerwear, fashion accessories and home décor, which complement its dress and swimwear collections.
 
The new license agreement follows Perry Ellis’ recent footwear license agreement with Doctorstick Korea for its namesake brand. The collection is slated to launch in spring 2017.

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Also this year, Perry Ellis entered license agreements with Multimoda Import & Comercio Excelente for men's and boys' sportswear in Central and South America, the Caribbean and Mexico, with MRH to sell men’s apparel, accessories and other products under the Farah brand in Greater China, with Pico Manufacturing to launch boys underwear and sleepwear for Original Penguin, and with Al Matjar Al Watany Trading Establishment to design and distribute Original Penguin in Saudi Arabia.