Perry Ellis signs men's accessories license for Original Penguin in Mexico
Miami-based apparel group Perry Ellis International, Inc. announced on Wednesday that it has signed a license agreement with Euroneck, S.A. de CV for the design and distribution of Original Penguin by Munsingwear branded accessories in Mexico.
The license covers men’s neckties, bow ties, cummerbunds and pocket squares, as well as ascots, winter and summer scarves and hosiery.
“Our partnership with Euroneck has been very beneficial and so I am delighted to extend our collaboration to include Original Penguin which will offer cool, classic products to our Mexican counterparts and will continue our initiatives to expand our business,” said Perry Ellis CEO and President Oscar Feldenkreis in a release.
Original Penguin was established in 1955 and offers retro-inspired men’s and womenswear with a youth culture spin.
“We are really excited and proud going into this new venture with an amazing brand such as Original Penguin. Our partnership with Perry Ellis has been an extremely successful one, growing at double digit rate and we are confident that it won't be different with Original Penguin,” stated Moises Calderon, General Manager of Euroneck S.A. de CV.
Euroneck is a leading licensee of and distributer of fashion brands in Mexico, working with a range of labels, including Calvin Klein, Van Heusen, Arrow, Beene and Izod. The company already holds an accessories license for Perry Ellis’ namesake brand.
The Original Penguin agreement is the latest in a slew of international licensing deals entered into by Perry Ellis since the beginning of the year, including two for its flagship brand in South Korea.
This most recent deal follows up on a license conceded to Cia. Mexicana de Trajes, S.A. de C.V. for the design and distribution of Original Penguin tailored apparel in Mexico in January, as Perry Ellis continues to expand the brand’s offer in the country.
Euroneck’s Original Penguin accessories collection is slated to launch in department and specialty stores in fall 2018.
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