Perry Ellis to expand Farah to China
Perry Ellis International announced yesterday that it has entered into a license agreement with MRH SpaRotica Groupé to sell men’s apparel, accessories and other products under the Farah brand in Greater China.
The new Farah collection will be available in China in department stores, boutiques and specialty stores, as well as third party e-commerce platforms. Farah Perry Ellis plans to open the first Farah store in China in early 2017. The only other freestanding Farah store is in London.
Perry Ellis International Chairman & Chief Executive Officer George Feldenkreis remarked, "This is our first agreement for Farah in Greater China and represents a major step in the expansion of the brand outside of the United Kingdom and Europe. We look forward to working with MRH as we continue to extend the reach of our global brands to drive further growth and profitability."
Headquartered in Florida, Perry Ellis International, originally called Supreme International, was founded in 1967 by brothers George and Isaac Feldenkreis. Perry Ellis is now a leading designer, distributor and licensor of a broad range of apparel for men, women and children. The company owns a portfolio of recognized brands including Original Penguin by Munsingwear, Laundry by Shelli Segal, Ben Hogan, John Henry, Jantzen and Farah.
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