Piaget opens first pop-up in Beverly Hills

By

Cassidy Mantor

Published
May 7, 2018

Piaget is opening its first pop-up shop at Neiman Marcus in Beverly Hills. The pop-up will showcase a 22-piece collection of luxury jewelry and watches from Piaget for the next four months.

The pop-up celebrate's the brand's "Sunlight Journey" collection, which is inspired by the Amalfi Coast and the sun. Piaget explains on its website, "Each time of day produces its own light and its distinctive vibe, in which jewelry and watchmaking creations bloom in dazzling colors thanks to the use of exceptional gems such as blue sapphires and yellow diamonds."

The pop-up shop will offer pieces that have previously been unavailable outside of Piaget boutiques, as well as pieces not seen in the US until now. Examples of the pieces offered include a diamond and ruby sunburst necklace and watches with faces encrusted with sunset-colored gems.

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The space will be installed on the main floor of Neiman Marcus in the fine jewelry department. It includes a branded counter to present the jewels and a lounge with seating. The custom retail design will communicate the sunlight theme with a brass installation that draws inspiration from sunbeams.

Neiman Marcus' standard in-line collection of Piaget retails for $1,000 to $75,000. Jewels and watches in the pop-up range in price point from approximately $12,000 to $800,000.

Piaget's pop-up shop opens this week and will run through early September, 2018. It is located in Neiman Marcus on Wilshire, a few blocks away from Piaget's Rodeo Drive flagship boutique.