Pimkie finds place next to mini-bars in hotel wardrobes
Pimkie is aiming to offer a shopping service directly in hotel rooms. The French retailer has launched an original initiative with the agency Happiness Brussels: the "Mini Fashion Bar". The concept: a kind of apparel minibar located in hotel wardrobes, with products that can be bought immediately.
More specifically, Pimkie offers three looks suitable for the city and the current season, for several occasions (trench coat for rain, walking shoes, an evening dress…) in the hopes that hotel clients will be inspired to purchase an outfit they love or need, or if they’re missing something in their suitcase. The hotel can provide all the necessary sizes, and, like a mini-bar, will charge for clothes bought at the end of the stay.
Pimkie is targeting trendy and fashionable cities and hotels that are somewhat upmarket, although not luxury, offering a range of services that are developed enough so that hotel room shopping will be a natural fit. In order to allow for easy purchasing, prices will remain identical to those in stores and will therefore be accessible.
Having tested out the project at the Banks hotel in Antwerp in April, the new project has been successful enough for the retailer to plan on bringing the concept to other European fashion cities, starting with Paris. Pimkie is awaiting confirmation from a Parisian hotel to move forward with the operation in September.
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