Apr 7, 2016
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Pinterest reveals this season's colour palette

Apr 7, 2016

Visual bookmarking tool Pinterest has revealed what colours its Pinning community are choosing to pin for spring 2016.

Photo: Pinterest

Blush pinks are the most popular hues to pin when it comes to women's fashion, up 20% this year, with a 100% increase since February. Rose quartz pins have increased by 200%. Mint green is also popular, with the colour being pinned 40% more since December.

When it comes to men's fashion, the most popular colour is "astronaut blue", which is up 100% this year. Chambray is up 10%, possibly due to the weather in the western hemisphere getting warmer and men feeling like dressing lighter for spring.

Hair and beauty hues are getting more dramatic - dark blues were up 25% and dark greens up 30%. However, lavender hues are also popular and increased by 30%. For home decor, Pinterest says grey is "the new neutral" with a 20% increase, while mauve is majorly popular, up 70%.

Pantone also chose rose quartz as it's colour of the year for 2016, together with the tranquil blue "Serenity," which could partly explain the shade's popularity with colour-savvy pinners.

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