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Translated by
Benjamin Fitzgerald
Published
Jul 13, 2017
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Playtime wraps up a steady 22nd edition

Translated by
Benjamin Fitzgerald
Published
Jul 13, 2017

For the 22nd edition of Playtime Paris, which took place July 1 to 3 at Parc Floral in Paris, the childrenswear tradeshow recorded 5,767 visitors, a steady number compared to the preceding seasons. Attendee demographics stayed similar same also, with 43.2% of the crowd being French and 56.8% hailing from overseas.

In the halls of the 22nd Playtime


Lead by the Belgians, the English and the Dutch, European buyers made up the premier visitor contingent, ahead of France, Asia (Korea, China and Japan), and America. Moreover, the loyalty of buyers increased by three points compared to July 2016, with 55.5% of buyers returning to the show after a previous visit.

As for the brands, some 520 exhibited at the tradeshow, of which 400 came from overseas, offering the entire spectrum of kid's and maternity wear: kid's fashion (75%), lifestyle and interiors (20%), and future mothers (5%) made up the bulk of it.  At the northern end of the show, 500 square metres of supplementary stands were put in place, promoting new brands.

The next editions of Playtime will take place in New York, August 6 to 8 and then in Tokyo, August 22 to 24.

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