×
69 179
Fashion Jobs
BERGDORF GOODMAN
Bridal Consultant
Permanent · New York
NEIMAN MARCUS
Operations Manager
Permanent · San Francisco
NEIMAN MARCUS
Senior Merchandise Planner, Fashion Accessories
Permanent · Dallas
NEIMAN MARCUS
Loss Prevention Associate - st. Louis, mo
Permanent · St. Louis
NORDSTROM
HR Business Partner - Cedar Rapids Fulfillment Center - Hybrid
Permanent · Cedar Rapids
KOHLS
Senior Business Intelligence Engineer (Remote)
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Seabrook
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Columbia
KOHLS
Art Director - Digital (Remote)
Permanent · Menomonee Falls
AESOP
Part-Time Retail Consultant | San Diego
Permanent · San Diego
ALL SAINTS
Vip & Public Relations Coordinator
Permanent · West Hollywood
COTY
Digital Marketing Manager Philosophy
Permanent · New York
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Grapevine Mills Outlet
Permanent · Grapevine
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Gardens
Permanent · Palm Beach Gardens
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Sono Collection
Permanent · Norwalk
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Ontario Mills Outlet
Permanent · Ontario
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Riverhead Outlet
Permanent · Riverhead
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Mall at Robinson
Permanent · Pittsburgh
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Galleria at Roseville
Permanent · Roseville
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Washington Square
Permanent · Tigard
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Sawgrass Mills
Permanent · Sunrise
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Fashion Show
Permanent · Las Vegas
Published
Sep 10, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Premium Berlin expands and Seek changes locations

Published
Sep 10, 2014

The rules of the game have changed in Berlin. As Bread & Butter loses credibility through a series of failed projects (children's fashion, opening to the public, moving to Barcelona), Premium is firing on all cylinders while staying steady in its market positioning and loyal to Berlin.

It also helps that Premium organizers are consultants to Panorama and close to the founders of Seek, being strong supporters of that show and most likely also acting as its shareholders.

For the next edition of Premium, to be held from January 19 to 21, the cutting-edge, urban fashion fair, strong in women's wear with Scandinavian flair, has announced a 17 percent increase of its exhibition space.

The next edition will cover 27,000 square meters. Renovations are currently underway at the former freight rail facility The Station for the addition of an eighth hall. The organizers are also taking over the Kühlhaus, the previous location of the street and progressive fashion fair Seek.

The 6,000-square-meter concert hall Arena will become the new home of Seek, essentially tripling its floor area to take advantage of the cancellation of Capsule Berlin.

Premium is leveraging its consistency to attract exhibitors and visitors.


The Premium show is expecting the participation of some 1,800 collections. The Kühlhaus, an old abandoned-looking warehouse right near the Station, will house international brands that are also interested in functioning as shop-in-shops.

This time the organizers are clearly going after Bread & Butter exhibitors, picking up hot brands like Japan Rags, Le Temps des Cerises, Marc O'Polo and Minimum. And the show is encouraging brands to display their corner concepts.

The fair's new hall will house sections called Precollections and New Luxury and is expected to host thirty upscale brands that will promote their pre-collections more than their main ones.

Brands being recruited include Costume National, Talbot Runhof, Au jour le jour, Odeeh, Augustin Teboul, Cedric Charlier, Utzon, Michael Sontag, Prae, MSGM, Catherine Malandrino, L'Agence, Issa London, Mother of Pearl, Sachin + Babi, Akris Punto, Sophie Hulme, Porsche Design, Alice & Olivia, Felder Felder and Iris van Herpen.

No significant changes were made in the other halls, where attendees will find brands such as Aamaya by Priyanka, AG Jeans, Altea, BLK Denim, Barbour, Ba&sh, By Malene Birger, Closed, Colmar Originals, Current/Elliott, Dondup, Duffy, Esther Perbandt, Eton, Faliero Sarti, Franziska Michael, Fratelli Rossetti, Hannes Roether, HTC- Hollywood Trading Company, Iro, Karen Walker Eyewear, Kuboraum, Lauren Moshi, Marina Hoermanseder, Moma, M Missoni, Moorer, Nanni, Nanushka, Odeur, Paige, Parajumpers, Premiata, Raparo, Roberto Collina, Schott NYC, Shoto and Zoe Karssen.

Over at Seek, exhibitor satisfaction runs high so no major changes are expected, but the show will greatly increase the number of exhibitors. Seek's regulars include brands such as Puma with its special collections, Veja, Misericordia, Our Legacy, Homecore, Lyle and Scott, and Norse Projects.

Copyright © 2022 FashionNetwork.com All rights reserved.