Privé Revaux expands to France with Krys Group

By

Cassidy Mantor

Published
Jul 31, 2018

Celebrity-backed affordable eyewear brand Privé Revaux is expanding into France through a distribution agreement with French distributor Ikspan. The brand will launch at retail with Krys Group, France's largest eyewear distributor.

Commenting on the partnership in a release, Krys Group CEO Jean-Pierre Champion said stated, "The exclusive launch of Privé Revaux in France kicks off an ambitious strategy to win back the market of low-price sunglasses, which too often escapes optical stores."

"This partnership lets us broaden our range by being the first to offer this trendsetting brand without compromising on eyesight health or our high-quality standards," he added. 

Privé Revaux will offer its handcrafted frames made of acetate from its core Icon collection in France. Polarized lenses, the brand's recently launched summer collection, and its optical collection which features anti-blue light technology, will also be available to French customers.

David Schottenstein, founder of Privé Revaux said, "Our goal is to provide the absolute best quality, service and price for the global eyewear market. France is an important step towards this."

Privé Revaux's growth trajectory began when the brand launched a year ago through e-commerce and direct-to-consumer channels, including Amazon. The brand has since expanded its retail presence in the US through a partnership with Express.

Privé Revaux is supported by Jamie Foxx, Hailee Steinfeld and Ashley Benson, and positions itself as an affordable yet quality eyewear brand.

Price points for all frames to be sold in France are €34.95 per pair, or roughly $40.