Project Womens and Coeur partner to bring gift and beauty brands to Las Vegas market
Debuted during LA market week in fall 2011, Coeur is a fashion accessories, gifts, home and lifestyle showcase that is focused on jewelry, handbags, shoes, gifts and select home and lifestyle brands. Coeur, which is French for “heart,” shows bi-annually in Los Angeles and New York, and it heads to Las Vegas through Project.
The Coeur x Project Womens neighborhood will showcase Los, Poblanos, Lux-Eros, Kelly + Jones, Happy Habitat and Castify and others in an installation by interior designer Joseph Jagod that is designed to inspire retailers with ways to incorporate gifts, home, apothecary and tech accessories into their ready-to-wear stories.
The installation will be joined by Project Women’s neighborhoods Oasis, Athleisure and Accessories.
"The trend in gift and beauty brands engages a more involved shopping experience to the end consumer, thus more excitement and demand to shop. COEUR has partnered with Project Vegas to bring to life a fast growing category in the overall Lifestyle industry including hand-picked brands in beauty, home, gift and tech allowing retailers, from hotels, spas, specialty and majors to discover hand-selected items to add to their store curation," said Henri Myers, Co-Founder and Creative Director of COEUR Tradeshow.
Last August, Project joined forces with CurveNV to share a show floor at the Mandalay Bay Convention Center in Las Vegas, and on the men’s side, Project shared a show floor with MRket in Las Vegas in February after first partnering in July 2016.
"Traditional retailers are looking for a way to reinvent their stores now, more than ever. Brick-and-mortars strive to create a more inspirational experience for their customers while shopping," shares Kelly Helfman, Vice President of Project Womens. "Ready-to-wear stores are interested in introducing lifestyle items into their lineup of products that will complement their existing offerings. Project Womens attendees have echoed this interest in tech accessories, apothecary, home décor and gifts, propelling this partnership with COEUR."
Project Las Vegas will be held at the Mandalay Bay Convention Center from August 14 until August 16.
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