Public School partners with Uber to give free NYFW show tickets
Public School is making its return to NYFW very special. The New York City-based fashion label has partnered with Uber to gift riders with free tickets to its upcoming runway show on Sunday, February 12.
Starting at 10:15 am on February 12, Uber riders can enter the promo code ‘Publicschool’ for a chance to win two tickets to the brand’s fall 2017 show. Winners will be taken to the show, and they will receive access to the show after party and a special gift. Only 100 tickets are being given away for the promotion.
The Uber partnership is Public School’s second fashion show ticket giveaway. In February 2016, the brand handed out wristbands to 50 contest winners at the Whitney Museum, granting access to its fall 2016 show. Prior to the show, Public School staged an outdoor presentation for its men’s collection to give the general public a viewing before the media.
Founders Dao-Yi Chow and Maxwell Osborne notably rejoined the NYFW schedule this season after parting ways with DKNY in the fall. The duo decided to move the Public School fashion show to June and December in order to focus more on DKNY.
Uber has taken part in NYFW in recent seasons and has done more than just take show attendees across Manhattan in time for fashion presentations. In September 2015, the cab service partnered with Rag & Bone to give riders tickets to the brand’s runway show, and in February 2016, it partnered with Lyst to gift riders with a $200 Theory gift card and beauty emergency set by Violet Grey. The following month, Marc Jacobs teamed with Uber to gift riders with bottles of Daisy Marc Jacobs.
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