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Published
Apr 6, 2017
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Puma opens revamped UK flagship on Carnaby Street

Published
Apr 6, 2017

German sportswear brand Puma has relaunched its UK flagship on Carnaby Street with a new look. The design follows the brand’s new positioning, titled ‘Forever Faster’, and aims to emphasise its collaborations with well known designers and streetwear labels.


Carnaby London


The modern, open-plan store also offers the latest pieces from Puma’s Performance and Sportstyle ranges, as well as its extensive footwear offering.

There is also a special focus on women’s products with a dedicated area which features the women’s collections including the coveted Puma x Fenty range. Female consumers are a strategic priority for the brand as more women become involved in sports worldwide, and the new designs reflects this commitment.

The shopping experience is completed with immersive videos showing the label’s brand ambassadors including Rihanna and Cara Delevingne.

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