Puma reshuffles management
While the initial impact of its refocus on performance sports is being felt, Puma is reshuffling its management. The German sports company has named Nina Graf-Vlachy head of global strategy.
Having joined Puma in 2013 as senior manager global strategy, Nina Graf-Vlachy, who previously worked at The Boston Consulting Group, succeeds Arne Freundt, who has held the position since July 2011.
Freundt, meanwhile, has been named Puma’s new director global retail and e-commerce, succeeding Stefan Meyrat who recently left the brand.
Graf-Vlachy and Freundt both report to Puma CEO Bjørn Gulden.
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