Pure Shanghai shouldering up to CHIC for October 2015

By

Anaïs Lerévérend

Published
Mar 20, 2015

Pure Shanghai is changing partners for its second edition. The Chinese date for British trade fair Pure London was launched in October at the same time as textile trade fair PHValue. But the move of the country's leading trade fair, ChIC, from Beijing to Shanghai has changed the game. And thus it is with CHIC that British organiser i2i Events Group has just signed a new partnership.

It will apply to the next edition this coming fall (Pure Shanghai is currently just an annual event), which will ensconce itself onto the dates of CHIC: from 13 to 15 October. It is thus at Shanghai's new exhibition centre, next to CHIC and its current neighbour, Intertextile, that Pure London will take up its place.

Logically very British for its premiere, notably due to its cooperation with the China-Britain Business Council, Pure Shanghai can boast a more international status in this new context. In this large cluster, the trade fair sees itself as a platform dedicated to international brands, beyond the borders of the United Kingdom.

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Fifty labels exhibited at the first Pure Shanghai but the event hopes to profit from the new strength that CHIC's proximity could bring to it.