QVC launches Beauty IQ shopping experience
QVC, Inc. announced on Tuesday the launch of the Beauty IQ network, the world’s first multiplatform beauty shopping experience. The new network will be available in the US via DirecTV, U-verse, Dish and Roku.
Beauty IQ is a shoppable community where beauty brands, experts, and enthusiasts can share ideas and tips whenever they want. The network will show beauty programming 24/7 including live programming that combines social, retail and media as one. The programming will air five nights a week, Wednesday through Sunday at 8pm EST. Beauty IQ is expected to feature over 50 prestige beauty brands including Givenchy, IT Cosmetics, and Peter Thomas Roth among others.
QVC was inspired to launch Beauty IQ after witnessing the rapid growth of beauty in the US. The company’s beauty category represented 17% of global sales in 2015, and the US beauty industry, according to Euromonitor, generated $80 billion in revenues in 2015, with $32 billion coming from prestige brands.
Mike George, QVC President and CEO, said, "We have a 30-year history of discovering beauty brands and trends, and bringing new products to life by leveraging the best storytellers in the business, our experienced hosts and the innovators behind the brands. We know that an amazing shopping and entertainment experience knows no boundaries. We've listened to our customers and fans, and we know beauty is intrinsic to their lives. So we're engaging with them on all the platforms they love and providing a new experience that caters to their passion for beauty."
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