QVC to launch G.I.L.I. activewear line with Tracy Anderson
QVC has announced it will launch another activewear collection, this time a collaboration with celebrity trainer Tracy Anderson in partnership with G.I.L.I. creative director Jill Martin.
Tracy Anderson for G.I.L.I. with Jill Martin is a 12-piece collection including bodysuits, high-waisted leggings and French terry jogger pants. It is designed with bright color pops and prints, and is meant to bring athleisure to women of all shapes and sizes.
In a release, celebrity trainer and fitness pioneer Tracy Anderson said, "I've learned that my clients work harder when they are comfortable and confident, and that starts with what they're wearing."
Anderson, famous for her hardcore Tracy Anderson Method signature workout, trains celebrity clients including Gwyneth Paltrow, Kim Kardashian West and Jennifer Lopez.
Commenting on the launch of the collection, Rachel Ungaro, vice president of buying for QVC explained, “More and more, we’re hearing that our customers are craving activewear that performs well in the gym and looks great when running errands or relaxing with family and friends"
This is the first time G.I.L.I. has launched a collaboration. Anderson, on the other hand, launched another 80s-inspired activewear line this week with Heroine Sport, featuring neon colors and splatter paint prints. According to the trainer's Instagram, that collection which is available for pre-order, is already selling out.
Tracy Anderson x G.I.L.I. will launch with QVC on June 5th. It is priced $24 to $150.
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