Rachel Antonoff enters plus size market with Gwynnie Bee collaboration
New York City-based designer Rachel Antonoff and plus-size clothing rental company Gwynnie Bee this month launched a capsule collection of quirky-pattern dresses.
The capsule consists of fun patterns like flowers, parrots, frogs and fruits on signature styles like the Rico Top, Ramos Tank, and Sam and Daniel dresses. The seven-piece capsule ranges in size from 10 to 32W for the dresses and L to 5X for the tops.
Antonoff, the New Jersey native designer, entered the plus-size market with this collaboration. She told the American press that she provided her designs, which could be considered as a “best of” collection, and she selected the fabrics.
Much like Five Four’s collaboration collections with Mark McNairy and Robert Geller, the Rachel Antonoff for Gwynnie Bee capsule collection offers Antonoff's designs for an accessible price point and for a limited time. Gwynnie Bee offers subscription packages that range in price from $49 to $199 depending on the number of items that are being rented (with a max of 10 items), and members can keep items as long as they want, exchange as often as they want and purchases items on discount that they want to keep.
Prior to this collaboration, Antonoff collaborated with & Other Stories. She is also Gwynnie Bee’s most popular collaborator to date.
The Rachel Antonoff for Gwynnie Bee collection is available now on the Gwynnie Bee website.
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