Rag & Bone opens men’s store in TriBeCa
Rag & Bone this month opened its first men’s store at 228 West Broadway in TriBeCa in New York City. The men’s store is the brand’s 10th retail location to open in New York City.
The 2,300-square-foot store features wooden floors and white shelving fixtures at one side of the store where the brand’s denim and basics are located, and a white floor and wooden shelves on the opposite side that stock the brand’s newest product assortment. Both sides have their own entrance and meet in the middle at the cash wrap and seating area complete with a television and a working record player with a music library.
Founder, Creative Director and CEO Marcus Wainwright has worked on the layout for the men’s store with former partner David Neville long before the opening. Most of the art and furniture in store is meaningful and come from Wainwright’s friends.
The brand’s Custom Fabrication Shop in Brooklyn made the store’s furniture and items like the Leica binoculars, Grado Labs headphones and Perceval knives, some of Wainwright’s favorite items, hang as decoration. The fitting rooms feature art from Alexis Diaz, Boy King and Joe Hill as well as a peephole in each fitting room so customers can see a time lapse of the art being made.
The men’s store’s main attraction is the crushed automobile on display in a glass case. The car was first seen in Rag & Bone’s first-ever campaign and has been symbolically repurposed for the first-ever men’s store.
Rag & Bone currently operates 36 global stores.
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