Rebecca Taylor debuts stylist curated fashion box
Designer Rebecca Taylor has launched a new stylist-curated fashion box that offers customers an effortless shopping experience and overnight delivery.
The curated box is called Taylor to You and requires no subscription commitment. The frequency of the boxes depends on the customer's preference. Boxes can be curated seasonally as well as monthly.
The Taylor to You boxes contain five to seven pieces that are hand selected based on the recipient's size, budget, lifestyle, favorite colors and desire to accentuate or minimize features on their body.
The customer initially fills out a profile online to get started. She then is paired with a stylist who works in store at one of Rebecca Taylor's shops who will develop and manage the customer profile to make sure pieces sent are relevant and likely to be purchased.
Taylor to You was created out of the designer's understanding that her consumers are too busy to shop in store or online. Taylor herself explains how the service works saying, “Our stylists will curate a box of items specifically selected for a customer and send them overnight. She keeps what she wants and returns the rest."
Janice Sullivan, President of Rebecca Taylor and CEO of parent company CLG, said “Women are discovering pieces they never might have put on otherwise.”
Fees involved in signing up for Taylor to You include a $25 stylist fee that applies to any purchase made out of the box. Price points of the items selected to be sent range from $125 to just under $2,000.
Sullivan continued, "We liked the idea of someone thinking it through and preparing what could be a total surprise."
Taylor's spring 2017 La Vie collection shares the same ease as the new stylist boxes. Taylor explains of La Vie that there is "a sense of ease and adventure." The same can be said for what the brand is attempting to create through Taylor to You.
Taylor to You is available both to new and existing customers. The initiative is operating through the brand's customer service department.
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