Reebok and Pyer Moss to launch collaboration collection in 2018
Reebok and New York City-based fashion label Pyer Moss announced on Wednesday a new partnership that will include two collections.
Pyer Moss Creative Director Kerby Jean-Raymond and the Reebok design team are developing a unisex collection of apparel for fall 2018, which will be the fusion of the contemporary brand’s style and the athletic apparel company’s heritage. The partnership will feature two separate lines for Reebok Classic, one of which will debut in February 2018 and will launch in August 2018.
“Pyer Moss exudes the type of fearlessness and authenticity that Reebok Classic stands for,” said Reebok Classic GM Todd Krinsky. “We are excited to welcome Kerby Jean-Raymond and his designers to the Reebok family and look forward to working together on the upcoming collection.”
Founded in 2013, Pyer Moss earned the FGI Rising Star Award in 2014, was one of the brands included in the 2016/17 Woolmark US Regional Prize competition, and was featured in the Museum of Modern Art’s Is Fashion Modern? exhibit that opened this year.
Jean-Raymond commented on the new partnership saying, “All it took was one conversation to know that Reebok was the right home for our team. We are really excited for everything we have coming up.”
Prior to announcing this partnership, Reebok announced a long-term partnership with Victoria Beckham that will include the launch of a collection in 2018. Like Beckham, Jean-Raymond joins Reebok’s growing list of fashion collaborators that includes Vetements and Cottweiler.
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