×
93 012
Fashion Jobs
BOARDRIDERS
Stock Supervisor - Part-Time - Jersey Gardens
Permanent · LAKE FOREST
COLUMBIA SPORTSWEAR COMPANY
Information Security Risk And Compliance Analyst
Permanent · SALEM
COLUMBIA SPORTSWEAR COMPANY
sr Manager Digital Product Management- Product Creation Technology
Permanent · PORTLAND
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time - ny 59th st
Permanent · New York
REISS
Area Manager
Permanent ·
MACY'S
Asset Protection Detective, Francis Scott Key - Standard Part Time
Permanent · Frederick
MACY'S
Asset Protection Detective, Willowbrook - Flex
Permanent · Wayne
MACY'S
Asset Protection Officer, West Virginia - Full Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Detective, Walnut Creek Broadway Plaza - Flex
Permanent · Walnut Creek
MACY'S
Asset Protection Officer, West Virginia - Part Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Detective, Del Amo Fashion Center - Full Time
Permanent · Torrance
MACY'S
Asset Protection Detective, Tuttle Crossing - Standard Part Time
Permanent · Dublin
TIFFANY & CO
Full Time Branch Security Officer - Cincinnati
Permanent · Cincinnati
TIFFANY & CO
Market Vice President, Mid-Atlantic & Central Market
Permanent · Chicago
PUMA
Associate Manager, Merchandising- Footwear
Permanent · Somerville
PUMA
Senior Manager, Public Relations
Permanent · Somerville
PUMA
Manager, Public Relations
Permanent · Somerville
ASCENA
District Manager, Lane Bryant - Philadelphia
Permanent · Exton
ASCENA
Sales Supervisor- Short Hills, nj
Permanent · Millburn
NORDSTROM
HR Business Partner, Supply Chain - Newark, ca - Hybrid
Permanent · Newark
NORDSTROM
Retail Stock & Fulfillment - Spokane
Permanent · Spokane
NORDSTROM
Asset Protection - Agent - The Shops at Midtown Miami Rack
Permanent · Miami
Published
Apr 7, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Reebok steps into plant-based sustainable footwear

Published
Apr 7, 2017

Reebok is making a move in support of planet Earth, announcing today its first plant-based footwear line. “Cotton and Corn”, a line of sneakers crafted entirely from sustainable materials, will hit the market later this year.


A mock-up of Reebok's new Cotton + Corn sneaker - Reebok


Reebok’s initiative was to create a shoe made entirely from ‘things that grow’, and that’s just what the fitness brand did – creating a shoe that was in part crafted from organically-sourced cotton, with a base crafted from Susterra Propanediol, a non-toxic product made from corn.

Bill McInnis, the head of Reebok Future, told the press in a statement, “This is really just the first step for us. With Cotton + Corn, we’re focused on all three phases of the product lifecycle. First, with product development, we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today.  Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform. Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”

To aid them in this process, Reebok has brought in plant-based consumer goods manufacturer DuPont Tate & Lyle Bio Products. 

Sustainability has been a hot topic in the athletics sector, with brands like Adidas, Nike, and Puma releasing more and more products and programs that flaunt eco-consciousness. Adidas launched its green company initiative in 2008, with the aim of eventually becoming a zero-emission company.

Though Nike has been under fire in the past for its use of sweatshops and child labor, the mega sports brand has said it is trying to reduce its discharge of hazardous chemicals to 'zero' by 2020. Puma has been continuously experimenting with recycled materials in its products, proudly decreasing waste production by 43% in 2014.

Copyright © 2022 FashionNetwork.com All rights reserved.