Reigning Champ and Mitchell & Ness join forces again for NBA All-Star Weekend collection

By

Obi Anyanwu

Published
Feb 15, 2017

Reigning Champ and Mitchell & Ness on Tuesday launched a new partnership collection to celebrate the 2017 NBA All-Star Weekend in New Orleans. The two brands partnered in 2016 to celebrate the NBA’s first time hosting the All-Star Weekend in Canada.

 
The four-piece capsule collection consists of a satin coach’s jacket, a pullover hoodie, sweat shorts and a jersey t-shirt embroidered with the words ‘east’ and ‘west’ for the NBA Eastern Conference and Western Conference players. The collection is available in two colors, black and heather grey, for the east and west, respectively, and all pieces are handcrafted in Canada.
 
In 2016, Reigning Champ and Mitchell & Ness launched their first collaboration collection in celebration of the NBA All-Star Weekend in Toronto. Fellow Canadian company Canada Goose also launched a limited-edition collection for the first NBA All-Star Weekend in Toronto, which included camouflage parkas featuring its branding and the NBA All-Star Toronto logo patch.

The new NBA All-Star Weekend collection is available at Reigning Champ flagship stores and the brand website, and at the Mitchell & Ness x Lids All-Star pop up and Sneaker Politics All-Star pop up both located in the French Quarter of New Orleans. Prices range from $65 to $420.