Jan 29, 2017
Reigning Champ collaborates with Victory Journal
Jan 29, 2017
Vancouver-based athleticwear brand Reigning Champ launched on Thursday a limited edition collection in partnership with iconic sports publication Victory Journal.
Baptized the 'Contributor Collection', the collection is described as “a uniform for creatives at the intersection of sport and culture” and is equally meant to celebrate the contributions of Victory’s team of photographers, writers, illustrators and filmmakers.
The line consists of three of Reigning Champ’s classic athletic wear silhouettes and features Victory Journal’s signature branding. Items include a pullover hoodie, sweatpants and a classic tee in basic colours such as black, white and heather grey. All items were handcrafted in Canada from Reigning Champ’s signature midweight terry and ringspun jersey fabrics.
The launch also coincides with an installation showcasing some of Victory’s most iconic photographs and films. It will be on display at 524 W. 26th St, in New York, until January 31. The collection is available at Reigning Champ’s flagship stores and is equally available online via Reigningchamp.com and Victoryjournal.com.
Though this is the first time Reigning Champ teams up with a publication, the sportswear brand has previously collaborated with Adidas.
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