Rent the Runway takes ‘Unlimited’ service nationwide

By

Obi Anyanwu

Published
Mar 23, 2016

Rent the Runway announced Wednesday the nationwide availability of Unlimited, the first subscription to fashion that gives women access to endless designer clothes and accessories for a flat monthly fee.

 
Unlimited offers tops, skirts, dresses, blazers, outerwear, handbags, jewelry and more from over 350 designers including Derek Lam, Jason Wu, Giambattista Valli, Marni, Tory Burch and Theory among others. For $139 per month, which includes shipping, dry cleaning and insurance, members select three items from Rent the Runway’s inventory and keep them for as long as they want or swap any or all of them out for new selections. Members can return Unlimited items via mail or at a Rent the Runway store in New York City, Washington DC, Chicago or Las Vegas. They can also arrange a pickup at one of the stores.
 
"With Unlimited, we are putting the closet in the cloud and allowing women to experience and cycle through thousands of designer looks for their everyday work and weekend wear," said Rent the Runway CEO Jennifer Hyman. "Your closet no longer has to be a graveyard for questionable purchases and bad trends. Unlimited provides the variety and quality that the modern woman's wardrobe requires, allowing her to have fun with fashion without the commitment of purchase."

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Unlimited members that wish to keep styles permanently have the option to buy the item at a discounted price.
 
In addition to expanding the Unlimited service, Rent the Runway launched updates to its app including new search functionalities and a focus on the Unlimited service.