Revlon acquires Cutex from Coty Inc.

Revlon, Inc. announced on Monday its acquisition of Cutex from Coty Inc. The acquisition by Revlon completes its global consolidation of the Cutex brand’s worldwide operations.

By re-unifying Cutex’s worldwide operations, Revlon is now positioned to strengthen the Cutex brand by focusing on enhancing consumer appeal and expanding its portfolio into additional categories.

Patrice de Talhouët, Coty’s EVP and Chief Financial Officer said: “As recently announced, Coty aims to rationalize its portfolio by focusing on fewer brands to drive a higher growth and better quality business, transforming Coty into a new global leader and challenger in the beauty industry. Coty’s sale of these Cutex businesses is another step towards our strategy. Coty will continue to drive its leadership in the consumer and salon nail category as a key part of its growth strategy, however the Cutex business was not a focus-brand for Coty.”

Cutex joins a number of brands under the Revlon portfolio including Revlon’s namesake brand, Almay, Mitchum, CND and American Crew. Terms of the acquisition were not disclosed.

Revlon acquires Cutex from Coty Inc.

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