Revolve Clothing opens ‘Social Club’ in Los Angeles
Online retailer, Revolve Clothing announced Thursday the opening of the Revolve Social Club, an exclusive physical shopping experience for Revolve’s most devoted customers, brand ambassadors and fashion influencers.
The new three-level space that is located at 8070 Melrose Avenue in Los Angeles is an extension of the Revolve brand. The new experience is inspired by the shift in retail trends and the evolution of consumer habits since the company’s launch 13 years ago. The Social Club is a members-only experience that offers personalized private shopping, a designer testing hub for emerging talent, a pop up shop and influencer-hosted parties.
The first Revolve Social Club pop up shop will be hosted by For Love & Lemons from April 7 through 9. The temporary shop will debut the brand’s exclusive 26-piece collection before going live on the Revolve website on April 11.
“REVOLVE has dominated the online shopping experience for millennials for the past decade, and the REVOLVE Social Club is where we see retail going next,” said Michael Mente, Co-Founder and Co-CEO of REVOLVE.
The online retailer pulled in $400 million in sales in 2015. The new physical shopping experience could increase the brand’s sales tremendously in 2016 and in the coming years. Revolve also launched the Revolvemini online kids shop in March to further expand the brand.
Mente added, “The Social Club provides an unprecedented high-touch and personalized shopping experience for our most loyal customers. It leverages everything we know about her and puts her right in the center of the aspiring REVOLVE lifestyle.”
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