86 066
Fashion Jobs
L'OREAL GROUP
Account Executive
Permanent · SAN JOSE
L'OREAL GROUP
Fsvp, National Accounts
Permanent · NEW YORK
L'OREAL GROUP
Assistant Vice President, o+o Data & Insights - l'Oreal Corporate Digital & Marketing Office
Permanent · NEW YORK
L'OREAL GROUP
Avp, Brand Engagement, Garnier us
Permanent · NEW YORK
L'OREAL GROUP
Director, National Accounts, Walgreens
Permanent · DEERFIELD
L'OREAL GROUP
Director, Brand Engagement Lead – Essie us
Permanent · NEW YORK
L'OREAL GROUP
Director, Eboutique – IT Cosmetics
Permanent · JERSEY CITY
L'OREAL GROUP
Kiehls LA - PT Keyholder - 0000026307
Permanent · LOS ANGELES
L'OREAL GROUP
Director of Marketing, Beauty Tech
Permanent · NEW YORK
L'OREAL GROUP
Global Marketing Director, l’Oreal Paris (Hair)
Permanent · NEW YORK
L'OREAL GROUP
Account Executive - Skinceuticals (Pittsburgh)
Permanent · PITTSBURGH
L'OREAL GROUP
Business Development Manager, Kerastase
Permanent · SAN FRANCISCO
L'OREAL GROUP
Accounting Director Latin America
Permanent · NEW YORK
L'OREAL GROUP
Director, Media Operations & Partnerships - l'Oreal Luxury Products Division
Permanent · NEW YORK
L'OREAL GROUP
Director, Application Security
Permanent · NEW YORK
L'OREAL GROUP
Director, Managed Platforms Lead
Permanent · BERKELEY HEIGHTS
L'OREAL GROUP
Assistant Vice President, Revenue Growth Management
Permanent · NEW YORK
L'OREAL GROUP
IT Cosmetics Retail Activation And Engagement Ambassador, 1.0, Manchester (37.5 Hours)
Permanent · MANCHESTER
L'OREAL GROUP
Accounts Payable Administrator
Permanent · TAMPA
L'OREAL GROUP
Kiehls - PT Keyholder - Chestnut Hill 1003600
Permanent · NEWTON
L'OREAL GROUP
Keyholder - Outlet Store (PT)
Permanent · TINTON FALLS
COTY
Marketing Director
Permanent · NEW YORK
Published
Dec 12, 2017
Download
Download the article
Print
Text size

River Island launches gender-neutral kidswear

Published
Dec 12, 2017

River island has launched gender-neutral kidswear with the tagline “Kids just want to be kids” as more brands seek to appeal to parents who disagree with strict gender lines in the clothes they buy for their families. 


River Island



The new 12-piece line is a streetwear-style loungewear collection in a palette of grey, black and white, including an assortment of casual pieces and graphic tees targeting children aged five to 12.

The move follows John Lewis also entering the gender-neutral kidswear space. Earlier this year it became the biggest name so far to do away with specific boys’ and girls’ labels in the kidswear department, instead using Boys & Girls or Girls & Boys for product from newborn up to age 14.

Meanwhile, River Island said that it wants to encourage “little adults to make their own style stamp, gender aside” with its kidswear design manager Rebecca Perry saying that old stereotypes aren’t relevant in the store’s “modern, urban take on loungewear.”

The move towards gender-neutral follows a number of recent social media storms after product created specifically for girls or boys was deemed to be too rigidly stereotyped and to assume that girls wouldn’t achieve. Footwear giant Clarks fell foul of this after it named girls’ shoes Dolly Babe and boys’ shoes Leader. Asda faced a similar reaction when it marketed boys’ slogan tees with words like Future Scientist on them while the girls’ equivalent said Hey Cutie.

Copyright © 2024 FashionNetwork.com All rights reserved.