×
71 111
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Glendale
Permanent · GLENDALE
MACY'S
Manager, Merchandise Execution
Permanent · Scottsdale
MACY'S
Asset Protection Detective, Fairfield Commons - Full Time
Permanent · Beavercreek
MACY'S
Asset Protection Detective, Center City - Full Time
Permanent · Philadelphia
MACY'S
Asset Protection Hourly Supervisor, Cheshire - Full Time (2840)
Permanent · Cheshire
MACY'S
Asset Protection Officer, Secaucus st fj - Part Time (2840)
Permanent · Secaucus
MACY'S
Asset Protection Detective, Square One - Part Time
Permanent · Saugus
MACY'S
Asset Protection Detective, Northridge Fashion Center - Full Time
Permanent · Los Angeles
MACY'S
Asset Protection Officer, Goodyear - Part Time (2840)
Permanent · Goodyear
MACY'S
Asset Protection Detective, Newpark - Full Time
Permanent · Newark
MACY'S
Asset Protection Security Guard, Boston - Part Time
Permanent · Suffolk
MACY'S
Asset Protection Detective, Willowbrook - Full Time
Permanent · Wayne
MACY'S
Asset Protection Detective, Bay Plaza - Full Time
Permanent · Bronx
MACY'S
Asset Protection Detective, Santa Ana Mainplace - Part Time
Permanent · Santa Ana
MACY'S
Retail Cosmetics Stock - Clinique, Valley Fair - Full Time
Permanent · Santa Clara
MACY'S
Asset Protection Detective, Willow Grove Park - Full Time
Permanent · Willow Grove
MACY'S
Asset Protection Detective, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Captain, North County Fair - Full Time
Permanent · Escondido
MACY'S
Asset Protection Security Guard, Aurora Town Center - Part Time
Permanent · Aurora
MACY'S
Asset Protection Detective, West County Center - Full Time
Permanent · Old Saint Louis
MACY'S
Asset Protection Detective, Lenox Square - Part Time
Permanent · Atlanta
DESIGNER BRANDS
Merchandise Planner Wholesale, Vmi
Permanent · Columbus
Published
Apr 27, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Roots Canada launches 'Be Nice' campaign

Published
Apr 27, 2017

In celebration of Canada's 150th anniversary, Roots Canada launched on Wednesday the 'Be Nice' campaign.
 

The campaign celebrates key moments and people that have helped define Canada and what it can mean to 'Be Nice'. - Roots Canada


It launched with an online video narrated by Canadian actress Kim Cattrall, famously known for her role on Sex and the City, and features stories of the likes of Canada's first gay marriage, Terry Fox's Marathon of Hope, the welcoming of Syrian refugees, and more.
 
The campaign will also include a series of public-facing events online and in-store. Initiatives will include the Roots Search for Canada's Nicest Person, a contest calling on Canadian residents to nominate “Canada's Nicest Person” via social media; The Roots Pop-Up Shop, which will be at events and festivals across Canada this summer; The nice Roots Artspace, which will transform Roots flagship store windows into free art installations; as well as The nice Fundraising Program, which will raise funds for WE's Indigenous Youth Empowerment Programming.

Roots Canada's Be Nice campaign video.


"Roots has always been inspired by Canada," said James Connell, VP Ecommerce and Marketing, Roots Canada, in a news statement. "What better way to celebrate 150 years of this wonderful country than to celebrate its people? We hope Canadians will share their inspirational stories, wear and share a nice button to raise funds for a great cause, enjoy great Canadian art that is part of our shared cultural heritage and be motivated to Be Nice to create an even nicer Canada for the next 150 years and beyond."
 
A number of brands and retailers have been capitalizing on Canada's 150th anniversary with special campaigns and products dedicated to the country’s image. Most recently, Canadian retailer Drake General Store (DGS) launched a series of limited-edition collaborative designs with select partners in celebration of Canada’s sesquicentennial, while The Hudson’s Bay launched the Grand Portage fundraising program, benefiting The Great Trail by Trans Canada Trail, the longest recreational trail in the world.
 
Roots was founded in 1973. They have over 120 stores in Canada and the United States along with more than 100 retail locations in Asia.

Copyright © 2023 FashionNetwork.com All rights reserved.