Rue La La launches curated content site
E-commerce destination, Rue La La on Tuesday launched a new curated content site titled Rue Now.
Rue Now is a 24/7 fashion feed that compliments Rue La La’s daily shopping boutiques. The platform gives members access to the most inspirational fashion and lifestyle news. Rue La La intends to further engage its current users that, on average, visit the website over two times a week.
"Through Rue Now, any splice of time our Members have whether that's on their train commute or ride on the elevator– they can open the app and be confident they're updated on the most need to know style stories from around the web," said Steve Davis, CEO, Rue La La.
Rue La La is a Boston-based off-price, online style destination that curates the most desired men’s, women’s, and children’s fashion products as well as home décor and travel. The e-commerce destination does nearly 60% of its sales on mobile.
Rue Now is integrated into Rue La La’s mobile app and has its own website at now.ruelala.com.
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