Rue Madame launches online
Rue Madame is one of the must-have counterparts for French brands in Hong Kong, and it now wants to strengthen its position. Rue Madame Fashion Group is active both as a multi-brand retailer and as a distributor for French labels in Hong Kong, and recently in Singapore too. It is now also operating a new, important retail outlet: a web store.
After opening a first Rue Madame store in Hong Kong in 2010, in collaboration with the founders of Brand Bazar, Ariane Zagury has expanded her business. She is now operating three Rue Madame stores, offering a selection of high-end French womenswear brands.
But the objective is to become a leader in the region's contemporary segment, and Rue Madame has now completed its territorial coverage with an online store. With such a broad scope, the new store will also be able to reach new consumers in neighbouring Asian countries and, why not, elsewhere too.
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