S. Oliver recorded 5.3% sales increase in 2013

By

Bruno Joly

Published
Jun 12, 2014

Although not well known in France, S. Oliver is nevertheless a European textile giant. The German company targetted at teenagers and young adults has released its results for 2013, recording a turnover of 1.6 billion euros.

With licensing and other partnership agreements alone, sales were approximately 1.3 billion euros. In Germany, sales rose by 7.4% to 1 billion.

In other European Union countries, they increased by more than 7%, reaching 261 million. In the rest of the world however, they declined by 1.5%.

S. Oliver, which generates 40% of its business through its branches and e-commerce site, has continued its expansion of monobrand expansion. In 2013, it opened 31 stores primarily in Austria, India, Czech Republic, Switzerland, Slovenia and Slovakia, including 51 new franchises.

Like many German companies, international growth has primarily come from Eastern European countries and Russia, where wholesale sales have jumped 50%! With only 25% of coming from its sales abroad, S. Oliver is continuing to expand in Canada, where it opened three showrooms in 2013, and recently signed a contract for an entry into the Middle East.

The group expects to see substantial growth this year, pointing to a historically low savings rates in Germany and strong consumer demand.