Zalando’s deep dive into the beauty category is continuing with the e-tailer launching beauty in five new markets in the next two months, a key move given that beauty customers are also more likely to buy fashion.
Looking to accelerate the growth of its brands in Europe and Asia, South Korean beauty giant AmorePacific, owner of LaNeige, Innisfree and Sulwhasoo, has entered into a strategic partnership with A.S.Watson Group.
The move will give sales reps access to training on a range of topics, from beauty tutorials and skincare science to marketing and sales skills. The ultimate goal is to strengthen representative retention.
The headline story on Thursday from Anglo-Dutch consumer products giant Unilever was that sales growth missed analyst expectations in Q4 and that this year would remain challenging. But behind that, beauty was strong.
Neiman Marcus and Hudson Blvd Group (HBG) have partnered to roll-out Blvd's multi-brand luxury beauty services, including hair treatments, eyelash extensions, and brow shaping at select Neiman Marcus stores nationwide.