Following MSGM, a number of new, innovative brands are hitting the Milanese runway, including the likes of Shi.RT, by Aquilano and Rimondi, and Vitelli, headed up by Mauro Simionato and his experimental knitwear.
It was the young brands that offered up the most original runway shows in Milan on Friday, from Act N°1's live chamber orchestra and crinolines, to the hypnotic afterparty-like lighting effects at Sunnei.
In a busy Saturday in Milan, Giorgio went Zen master in his private palazzo, Dolce & Gabbana presented disco damsels, Ermanno Scervino refocused with force and Salvatore Ferragamo had a tricky delivery.
The catwalks were graced with playful and magnetic shows on Thursday, with MM6 hosting a cocktail hour runway show at a cult Milan bar, while GCDS unveiled a sexy and sparkly collection that screamed Studio 54.
Friday morning in Milan was all about two labels built on Italian savoir-faire – Tod’s and Missoni, but where the former staged its best-ever ready-to-wear collection; the latter lost its way under a new designer.
The key fashion moment of Milan Fashion Week so far was the 40th anniversary Emporio Armani show on Thursday, a rich and varied collection that was followed by a brand retrospective opening in Armani Silos.
The German label injected a hefty dose of energy at Milan Fashion Week on Thursday, with a frenetic show-performance to unveil its latest collaboration with legendary US sportswear brand Russell Athletic.
Alberta Ferretti and Fausto Puglisi for Cavalli showed contrasting visions of femininity; one based on crochet and craftsmanship, the other on posh-punk rebellion, as Milan Fashion Week suddenly gathers major momentum.