One luxury label cutting some clever moves in fashion is The Ritz. It unveiled its second collection with Frame during Paris Fashion Week. Brand building projects, where the Ritz opens a boutique in Doha today.
Hugo Boss’s Hugo brand is busy at the moment, announcing that it will collaborate with Web 3.0 company, Imaginary Ones on a holistic, 360-degree metaverse experience, just after unveiling a denim collab with Replay.
Paris Fashion Week is all about seeing independent designers, like Christelle Kocher at Koché, Emeric Tchatchoua at 3.Paradis and Jun Takahashi at Undercover. Even if the best show was Nicolas Di Felice for Courrèges.
It’s going to be the “world’s first luxury virtual reality shopping universe”, we’re told. And although the so-called Xydrobe universe doesn’t officially open until 2023, it has just started taking registrations.
Adidas by Stella McCartney is continuing to dive into sustainability and has revealed what it says is a “first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem”.
Dubbed 'Be Your Own Model', the technology brings the in-store fitting room experience to online shoppers by allowing customers to use their own photo to better visualize how clothing will look on them.
Usain Bolt, Winnie Harlow and Skepta all took the stage at the Futrograde event, Puma's 2022 show for New York Fashion Week. A metaverse experience at a downtown space transformed by lights, music and projections.
Californian sustainable sneakers brand Allbirds is launching a new material called 'Plant Leather' for its new 'Plant Pacer' sneaker; an alternative to regular leather developed for new lifestyle collections.