The Brazilian beauty conglomerate announced on Tuesday that three new members will be joining its board of directors from Avon when it closes its acquisition of the company in the first quarter of 2020.
The new experience doubles the Kohl’s footprint dedicated to beauty, offering new and existing brands, a team of trained beauty advisors and interactive technology to help customers find their correct shade of makeup.
The “significant” amount of capital will be used for product innovation, team expansion, and marketing efforts, and for deepening the brand's relationship with Sephora, its distribution partner since 2018.
The fashion and media company is hosting The Lineup, a three-day editor-curated beauty event featuring immersive experiences, master classes and personalized swag bags, kicking off in Los Angeles on Friday, December 13.
The retailer has teamed up with the beauty tech provider Perfect Corp to launch ‘ColorView,' a virtual hair color try-on experience powered by artificial intelligence (AI) and augmented reality (AR) technology.