The department store group, which previously did not have any locations outside of France, is planning to open flagships in Milan and Qatar’s Doha in 2021. It aims to open 5-10 international locations before 2030.
Björn Borg had a good first quarter of the year with its net sales up as much as 11.2% to SEK188.2 million ($19.5 million), although without positive currency effects, the increase would have been a lower 7.1%.
The Spanish group launched its online operations in 2010, when integrated its digital business with its stores. Its short lead times are a key part of the group’s strategy, helping it avoid taking big risks.
The supermodel has been snapped up by the British heritage fashion house for the first time to front the campaign for its new Monogram collection, a "contemporary capsule for everyone" that launches on May 22.