Safilo and Rag & Bone enter license agreement for eyewear
As per the agreement, Safilo will design, manufacture and distribute Rag & Bone sunglasses and eyewear collections globally. The partnership will begin in January 2018 and will end on December 31, 2022.
The new partnership allows for growth opportunities for both companies. Luisa Delgado, CEO of Safilo, said, "With Rag & Bone we add a directional brand to our growing designer portfolio that benefits from an interesting market shift towards new, trendy and experimental brands. This license thus opens different new business growth opportunities, especially in the US and the UK. It is consistent with our strategy to diversify across segments capturing growth spaces, innovate through trend setting brands, and leverage our leading product and distribution capabilities accordingly."
The eyewear partnership announcement follows the launch of Rag & Bone’s first-ever fragrance collection. The New York City-based label released eight unisex scents that each celebrates the individual.
Rag & Bone is the latest brand to join Safilo’s brand portfolio, which includes Dior, Gucci, Givenchy, Fendi, Marc Jacobs, Carrera, Juicy Couture and Kate Spade among others.
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