Saks Fifth Avenue extends personal shopping online

By

Obi Anyanwu

Published
Mar 7, 2016

Saks Fifth Avenue on Friday introduced Saks Associates 24/7, a personal shopping experience for online shoppers. The luxury retailer created the new technology to give online shoppers the full benefits of personalized shopping that one would experience in-store.

 
Through the new offering, Saks associates can connect with new and existing customers online by creating customizable boutique pages with a curated assortment of Saks merchandise. Saks Associates 24/7 also offers live chat, email and scheduled appointments, and associates can showcase their online storefronts to customers through email and social media tools.
 
"This is a highly personalized online solution to selling, merging our highest trafficked channel—saks.com—with our highest converter—our Associates," commented Marc Metrick, President, Saks Fifth Avenue. "It is the perfect response to the growing demand for consumer-facing technology. With access to Associates 24/7, personalized services and more, we finally have the ability to bring the high-touch Saks experience and store environment online." 

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Saks Associates 24/7 is a new technology that is part of the brand’s ongoing efforts to extend its all-channel model. With online sales on the brink of superseding brick-and-mortar sales, this is a better time than ever to put a focus on improving the online shopping experience.
 
The new personalized shopping experience could become the new normal in online shopping, but it all depends on the success of Saks new venture.