Salvatore Ferragamo tells 'A Man's Story'

The project, starring a curated selection of some of the hottest male talent out there, is the fruit of a collaboration between the brand's creative director Massimiliano Giornetti and photographer and filmmaker Francesco Carrozzini. The content went live Monday at http://manstory.ferragamo.com

The international guys in the spotlight come from across the spectrum of art, music, fashion and sport. British actor Douglas Booth appears alongside American rapper A$AP Rocky, photographer Ryan McGinley, Alexander Gilkes (the co-founder of auction site Paddle8), Swedish ice hockey star Henrik Lundqvist, Frenchman Louis-Marie de Castelbajac, and Tyrone Wood (son of Rolling Stones guitarist Ronnie). 

In the full film, available online, the different gentlemen appear in a selection of Salvatore Ferragamo menswear pieces and footwear while they talk about their careers and their relationship with fashion. The individual guys then pick up the thread in their own dedicated videos buried within the site alongside shopping selections and plenty of impressive still photography. 

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