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Published
Mar 27, 2018
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Sarah Jessica Parker set to reopen her pop-up this spring

Published
Mar 27, 2018

Sarah Jessica Parker is reopening her New York City pop-up shop this spring. This time she will showcase her entire SJP Collection of shoes, handbags and clothing, including the label's own little black dress.


The label previewed the pop-up space on Instagram - Instagram @SJPCollection


Parker said the brand was "tickled' to reopen the shop on 52nd Street which first launched last holiday season. "After an incredibly fun, successful and informative experience in the store last December, we all, not so secretly hoped that we’d be given an opportunity to open our doors once again," she said.

The label announced the re-opening of the pop-up on Instagram, previewing a picture of the 1,600-square-foot space on 52nd Street, which features pale pink walls, and vintage and unique handmade furniture.

Parker has been growing her label steadily: her SJP Collection is now sold at Neiman Marcus, Saks Fifth Avenue and Bloomingdale's in the US, and is also distributed globally.

Parker added, "NYC has long served as inspiration, as well a constant source of energy for us all," saying the brand looked forward to welcoming customers back to "our sparkly little corner of midtown Manhattan."

The SJP pop-up opens April 2. It is located at 6 W 52nd Street between 5th and 6th Aves.
 

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