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Published
Sep 8, 2016
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Sears Canada continues to revitalize its brand image

Published
Sep 8, 2016

Sears Canada is continuing its strategic initiative to re-invigorate and revitalize its brand image. Following the launch of a new logo last month, Sears has also launched a new look for its 2016 Fall catalogue.

Cover of the Fashion section of the 2016 Sears Canada Fall Catalogue. - Sears Canada Inc.

 
The catalogue, delivered to households across the country over the past several days and available online, has a cleaner and more modern look. The catalogue is divided into two halves. One half features new fashion looks for the season, while the other, highlights items from Sears Home. The catalogue also features Sears private brands and popular national brands, including new additions to the Sears lineup such as European brands like Produkt, Troy and Tom Tailor that offer a refreshing and urban attitude. 
 
"The approach we've taken with the Sears Fall catalogue reflects what Main Street Canadians tell us they want in all our shopping channels: a clean, uncluttered, easy to shop environment with high-quality, aspirational products at no-compromise prices," says Brandon G. Stranzl, Executive Chairman, Sears Canada Inc, in a news statement. "We have totally updated the look and feel of the book and we believe Canadians will be pleased with the selection as well as the opportunity to save even more when buying online."

The Fall catalogue was also created around an omni-channel approach. There have been icons placed throughout the book to suggest where web-shopping at sears.ca provides an expanded selection. The new catalogue equally complements a new sears.ca website, which is currently being piloted.
 
Sears Canada is a multi-channel retailer with a network that includes 154 corporate stores and 106 Hometown stores. 

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