Sears to launch "Showcase at Sears" shop-in-shop this fall
Sears on Tuesday unveiled “Showcase at Sears,” a unique shop-in-shop experience that highlights over 10 European and Latin American brands that are available in the US for the first time.
Showcase at Sears will launch at five New York stores this fall. Sears will build a 10,000 to 15,000-square-foot boutique at each store to house the participating brands. The shop-in-shop will be located at Cross County Shopping Center in Yonkers, The Galleria at White Plains in White Plains, Green Acres Mall in Valley Stream, Newport Centre Mall in Jersey City, NJ and Woodbridge Center in Woodbridge, NJ.
Each participant specializes in men’s and women’s apparel, women’s shoes, intimates or children’s apparel. The brands include Fiorentina, Ilusión and Lmental from Mexico; Hawes & Curtis and Zatchels from the UK; 3 Pommes from France; MaryPaz and Punt Roma from Spain; Jack & Jones from Denmark and Biography from the UK and Mexico. The 10th participating brand, Mango is one of the few brands to already have a presence in the US.
"We are creating an experience for our members unlike anything in the U.S. retail industry – a fashion-forward, shop-in-shop apparel collection featuring established and popular international fashion brands," said David Pastrana, president of apparel, Sears Holdings. "Showcase at Sears gives our members access to fresh international trends, styles and fashions at an affordable price – and only found at Sears."
Sears partnered with SGN Group to create Showcase at Sears. SGN Group is a New York City-based company that is the go-to firm for established European fashion, cosmetic and jewelry brands that aim to establish a presence in the US.
"These brands, each so successful internationally, were eager to launch in America and the Showcase at Sears is the perfect platform for them to do so," said Sever Garcia, founder of SGN Group. "Sears is a trusted brand, woven into the fabric of American retail. When you combine the unique shopping experience they're building, the exclusive access to an incredible mix of fashion all in one location, at very affordable prices, it's a win-win-win for the participating brands, Sears and its members."
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