From Maison Kitsuné to L’Exception, Archive 18-20 and Yves Saint Laurent, many Parisian fashion labels and stores have introduced a café area, the latest being A.P.C., opening its café from November 20 to January 31.
French fashion influencer-turned-designer Jeanne Damas has launched two establishments in one, the first boutique for her womenswear brand Rouje and a restaurant, both on Rue Bachaumont in Paris’ 2nd arrondissement.
This week’s launch of Eataly in the hip Paris neighbourhood of the Marais by the Galeries Lafayette group marks an important new chapter for the high-end French retail group – its entrance into the experiential era.
On Friday, the Ralph Lauren store in boulevard Saint-Germain, Paris, is opening a café for the duration of the Fashion Week only, a concept the US label already tested in Tokyo, Hong Kong and New York.
Thursday was a busy day for Giorgio Armani who staged his latest Emporio show in the morning; opened his radically revamped Armani Caffè; and feted fashion week at an after party in his own personal nightclub in Milan.