Following MSGM, a number of new, innovative brands are hitting the Milanese runway, including the likes of Shi.RT, by Aquilano and Rimondi, and Vitelli, headed up by Mauro Simionato and his experimental knitwear.
It was the young brands that offered up the most original runway shows in Milan on Friday, from Act N°1's live chamber orchestra and crinolines, to the hypnotic afterparty-like lighting effects at Sunnei.
In a busy Saturday in Milan, Giorgio went Zen master in his private palazzo, Dolce & Gabbana presented disco damsels, Ermanno Scervino refocused with force and Salvatore Ferragamo had a tricky delivery.
The catwalks were graced with playful and magnetic shows on Thursday, with MM6 hosting a cocktail hour runway show at a cult Milan bar, while GCDS unveiled a sexy and sparkly collection that screamed Studio 54.
The department store chain has joined forces with the pioneering athleisure label to launch Juicy by Juicy Couture, an exclusive brand expansion offering an affordable and inclusive take on the label’s signature styles.
Alberta Ferretti and Fausto Puglisi for Cavalli showed contrasting visions of femininity; one based on crochet and craftsmanship, the other on posh-punk rebellion, as Milan Fashion Week suddenly gathers major momentum.
Jaden Smith has just launched a pop-up at Selfridges in London via the his MSFTSrep label. The products are also available via the Selfridges webstore and pop-ups at its branches in Birmingham and Manchester.