The film, made in the lead-up to the brand’s Spring 2020 fashion show, came as part of a contest that gave one Kate Spade fan the opportunity to follow along with Kendrick as she prepared for the NYFW event.
The US-based fashion group announced on Thursday that it has begun a new strategic partnership with Alibaba’s Tmall. The company’s major brands will open flagships on the platform and gain insights on the Chinese market.
Surging demand in Asia and especially mainland China helped Birkin handbag maker Hermes post better-than-expected sales growth for the second quarter, in an encouraging signal for some of its major luxury goods rivals.
In the battle to become the top mass-appeal online fashion retailer, attracting premium brands is key and Zalando has added over 15 names such as Victoria Beckham, Philip Lim, Versace Jeans Couture and MM6 to its offer.
Yoox-Net-A-Porter is ramping up its ultra-luxury offer as it targets the highest spending fashion fans and said it’s going to add more than 100 new personal shoppers and client relations managers within its luxe unit.