×
78 049
Fashion Jobs
ATHLETA
Assistant Manager - The District
Permanent · Henderson
ATHLETA
General Manager - Old Orchard
Permanent · Skokie
SAKS OFF 5TH
Supply Chain Analyst
Permanent · WILKES-BARRE
SAKS
sr Cyber Security Operation Center (Csoc) Analyst
Permanent · NEW YORK
SAKS
Overnight Shift Operations Manager
Permanent · LA VERGNE
MACY'S
Asset Protection Security Guard, Kings Plaza - Full Time
Permanent · New York
MACY'S
sr. Manager, Price Strategy
Permanent · New York
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Bellingham Bellis Fair - Full Time
Permanent · Bellingham
MACY'S
Asset Protection Detective, Woodbridge Center - Full Time
Permanent · Woodbridge Township
MACY'S
Asset Protection Detective, Staten Island - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Security Square - Flex
Permanent · Baltimore
MACY'S
Asset Protection Detective, Streets of South Point - Full Time
Permanent · Durham
MACY'S
Asset Protection Detective, Queens Center - Full Time
Permanent · New York
MACY'S
Asset Protection Security Guard, Topanga - Standard Part Time
Permanent · Los Angeles
MACY'S
Asset Protection Detective, State Street - Full Time
Permanent · Chicago
MACY'S
Asset Protection Detective, University Town Center - Full Time
Permanent · Sarasota
MACY'S
Asset Protection Detective, Walt Whitman - Full Time
Permanent · Huntington Station
MACY'S
Manager, Merchandise Execution
Permanent · Las Vegas
MACY'S
Manager, Asset Protection
Permanent · Columbia
MACY'S
Asset Protection Detective, Aventura - Full Time
Permanent · Aventura
ABERCROMBIE AND FITCH CO.
Asset Protection Agent
Permanent · San Francisco
Published
May 9, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Selfridges links with Rolling Stones for music themed pop-up

Published
May 9, 2018

Selfridges is continuing its celebration of the music world and is opening a Rolling Stones memorabilia pop-up that will also exhibit stage outfits worn by the band’s frontman Mick Jagger.


The Selfridges pop-up is part of the publicity and product program for the No Filter tour



The temporary store opens next week and runs until June. It’s part of the giant marketing program for the Rolling Stones’ No Filter tour and will see the revolving product assortment available at the department store’s Corner Shop in Oxford Street being given over to the venerable rock group.

The installation will be seen in the store’s four front windows and will be running video of the famous Havana Moon concert in Cuba. As well as being seen on screens, visitors will be able to hear the concert via in-store headphones.

The initiative is being driven by merchandise company Bravado. That's the company that last year was also responsible for the Beatles pop-up store marking the 50th anniversary of influencer album Sgt. Pepper’s Lonely Hearts Club Band. Selfridges hosted the launch of a merchandise collection featuring Beatles/Sgt. Pepper imagery.

The collection was available exclusively at Selfridges and was part of the store’s Music Matters campaign, the latest in a long series its themed merchandise stories.

But the opening of the Corner Shop since the Beatles’ pop-up debuted, has given the retailer and the companies with which it partners a much higher-profile stage from which to promote such product link-ups.

Fronting Oxford Street itself at ground level and featuring a continuously changing and quirky product mix, it has become an important marketing channel both for Selfridges and for the variety of brands that have featured in it.

Bravado chief Mat Vlasic said that both the Stones and Selfridges “are synonymous with shaping British culture”.

While much of the product on show – such as T-shirts, hoodies, Jackets and even kidswear – will be for sale, there also be a number of items for display purposes only. They will include a Versace leopard print coat worn by Mick Jagger on stage in 1995, a red sequin Dior coat worn during the Bigger Bang Tour, and a red ostrich feather jacket designed by L’Wren Scott.

Copyright © 2022 FashionNetwork.com All rights reserved.