Sephora Canada launches local campaign
Sephora Canada has launched a local campaign in Montreal and Toronto, as part of Sephora’s Market Intensification plan.
Dubbed #WithSephora, the Canada-focused campaign features sixteen local Toronto and Montreal individuals with very diverse styles. The campaign puts their beauty and stories at the forefront with candid images, creating a visual story.
"This Canadian campaign brings to life a celebration of unique and personal beauty. We are opening up the conversation of embracing self-expression through powerful visuals and local stories," explained Deborah Neff, Sephora Canada's Vice President of Marketing, in a news statement.
"Every day we get inspired by our clients and we want this campaign to be a window showcasing that beauty is for them to define and explore."
The personal stories are highlighted under four distinct banners: We Dare, We Inspire, We Slay, and We Explore.
Featured women include the likes of Grece Ghanem, a Montreal Fashion and Travel Enthusiast; Elise Gatschene, a Toronto Model and Standup Comedian; Sarahmée, a Montreal Urban Artist, and more.
The campaign, created in collaboration with creative agency, Virtue Worldwide, will be featured on billboards, transit stations and shelters, and through the beauty retailer's social media and experiential channels across the Canadian cities.
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