Sephora will introduce ColourPop to its stores in November
The popular online makeup brand will arrive at Sephora stores on November 1. The budget-friendly line was previously only available online.
ColourPop launched in 2014 and quickly became a favorite among beauty bloggers for its low-priced but high-quality eye shadow and lipsticks. The Southern-California brand has since considerably expanded its line-up to include concealers, highlighters and nail polish. Now the brand will be sold in stores for the first time with its launch at select Sephora stores and online.
The brand was able to keep its prices low in part thanks to its lack of retail presence. However ColourPop maintains its products will be sold for the same affordable prices at Sephora, with lipsticks retailing for $6 and eye shadows for $5.
"We are proud to partner with Sephora, who shares our vision for revolution, not evolution. We will deliver original products that have unprecedented, unparalleled, and unwavering value to the consumer. We are redefining what luxury means in beauty; it's no longer defined by price point,” Laura Nelson, co-founder and president of ColourPop parent company Seed Beauty, said in a statement.
The addition of a budget brand represents a change for Sephora, which stocks mid-range and high-end lines such as Urban Decay, Bobbi Brown and Nars. ColourPop’s arrival will allow Sephora to better compete with fellow mass beauty retailer Ulta, which carries a mix of drugstore and high-end beauty products.
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